Irish Business Against Litter (IBAL) was set up in 1996 as an alliance of companies who believe that litter has a significant impact on our economic well-being.
The main sources of our prosperity – tourism, Foreign Direct Investment and our food industries - all depend on an image of Ireland as a clean and green island.
We are now a high-cost destination for visitors, who deserve first-class standards of cleanliness.
IBAL believes that it is the job of Local Government to solve our litter problem. It is through enforcement of litter laws - not public information campaigns - that we will rid our country of this scourge.